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Showing posts with label book launch. Show all posts
Showing posts with label book launch. Show all posts

Tuesday, August 20, 2013

What is the Second Thing You Want on an Amazon Book Launch After Hitting #1


 
 
Once you hit #1 in a subcategory on Amazon, what is the next thing you want to achieve?
 
While many authors gave good answers to this question on the private forum, no one came up with what I was looking for. Once you hit #1 or rank very high in a subcategory, assuming you also have that subcategory as one of your search words (and you better if you don’t), you want your book to appear on the first page of Amazon’s search results for your book’s subcategory. That’s how buyers find your book when they have never heard of you or your book!

For example, in three years, I have never been able to get Children of Dreams to come up in Amazon’s search engine for “adoption” books—I gave up because it was so far down in the pile, I got tired of going to the next page looking for it.

I am now on the fifth page of Amazon’s “adoption” search. My goal is to get to the first page. Who will make it to the fifth page looking for a good book to read? I still have a ways to go to reach that goal. That’s out of almost 3,000 books. If I search for “adoption books,” another one of my search words, I come up on the second page of about 600 books.

Even though I hit #1 in “adoption” and “mother” books, because Children of Dreams didn’t rank for a LONG TIME in any subcategories, I need it to rank higher for a little longer to get Amazon to list it on the first or second page of a search for “adoption” books.

Children of Dreams has been out three years and after the first year, I didn’t do anything with it. I was working on my Master of Arts in Creative Writing and building the network and writing other books. A few months ago I decided to do a more professional book cover. This was a “test” to see if I could bring back an old book. When Children of Dreams was originally published, there was no Kindle market because few people owned Kindles. There was no KDP Select – there really wasn’t anything except the print version of books. All the original book launches launched printed books.

So I decided to launch Children of Dreams – a three-year-old book. I got to #1 in “adoption” books and “mothering” books, which translated into about 350 book sales in about four days. 

That’s better than I did with print books. I have never been able to sell many print books on Amazon.

So, to summarize, what you really want after a launch is for your book to be found in Amazon’s search engines by people looking for books in your genre. Because I haven’t quite achieved that yet, I am going to market Children of Dreams heavily for one more month. It’s the time element that plays into it—how long it’s ranked high in a subcategory.

For example Seventh Dimension – The Door  has remained consistently in the top 100 books for Christian fantasy ever since my launch in April. There are over 5,000 books in Christian fantasy, For a while it was the number one listing for Christian fantasy book searches, and it wasn’t just on my computer. A friend of mine who is an I.T. specialist did a Christian fantasy search of my book on his iPhone and The Door came up #1. Now it’s #4 because the ranking has dropped a bit. I need to do some advertising to pump it back up. Of course, then you need to know where to advertise. I have some good advice I will share about that if you do a book launch.

The day Emma advertised on one particular site that I recommended, Keeper of Reign hit #2 in Christian fantasy. I would imagine she hit #1 this week because of the blog tours she is doing.

I am not talking about big bucks to have a successful launch. I spent a total of about $300 on my launch. Emma, I think, spent a bit more, but it’s not like the thousands I spent when Children of Dreams first came out and I hired a publicist, did some traveling out of state for TV appearances, and was hosted on several radio shows. With all of that time and expense, I sold practically no books. That soured me on spending a lot of money on book launches. The social networking works with Twitter, Facebook, blog tours, and Google Plus, and then placing your book on some smaller, less expensive advertising sites can really pay off. Some of those web niches have very dedicated followers.

I am hoping BookBub will feature my book next month. It’s on the pricy side, $280 for a listing – but they only take a few books and they have statistics to justify their prices. They turned Children of Dreams down for August for adoption books but told me to resubmit for September in the inspirational category. I just did that tonight. They would not accept my Seventh Dimension – The Door book with all the good reviews and awards – so it is HARD to get BookBub to list your book.

If they accept Children of Dreams for September, I expect my ranking to be high on Amazon. I also have a few other things I am doing that I didn’t have time to do in August—mainly because I still hope to get on the first page of the Amazon search engines for "adoption" books. That is the best advertising there is– people searching for books similar to what you write, and then Amazon sends buyers to your book. Amazon wants to make money, so they won’t send customers your way if you haven’t sold many books in the last few months.

Emma’s book Keeper of Reign is listed as #9 in Christian fantasy on an Amazon search. If she stays in the top 100 for a while, Amazon will send buyers to her book. Eventually you want the advertising to carry itself – without you propping it up or spending more money. It has happened with other books in the network, like Bob Saffrin’s books and The Glimpse. We have had many successful launches. 

Hopefully these ramblings on my launch this last month will be helpful. Comments and revelations on what has worked for you are welcome.

 

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Tuesday, June 4, 2013

Letting Go and Moving On, by James Oh





“Letting Go and Moving On” offers effective and excellent tips, steps and approaches to help readers to forgive anything which has no value to them especially to set aside hurts and pains. Though it is very difficult, painful and hurtful to let go especially for those involved with a loss of the life of an innocent child, whom the author had been promised.

Available at Smashwords at:  https://www.smashwords.com/books/view/312896

About the Author:
JAMES OH had served as Financial Controller of several companies inclusive of publicly listed companies, both in Malaysia and Singapore. He has diverse exposure and experience in Accounting, Finance, Treasury, Accounting, Secretarial, Legal, Audit and Corporate Finance.

He is an avid reader of Bible, Management, Economics, History, Finance, Law and Political books. He has strong will, commitment and dedication in expanding his dimension and perspective to achieve his wholesome life. This makes him a unique, special person who is able to walk his talks. He has a remarkable ability to relate and connect real life experience, stories, examples, and concrete practical ideas that
deliver instant results which can convince the audience’s hearts. He intends to become one of the leading authorities on the development of human potential, personal effectiveness and efficiency by sharing his path of journey. He is an energised person with a wonderful ability to inspire readers of his blogs toward peak performance and high levels of achievement.

He is currently working in various capacities such as Accountant cum Author, Consultant cum Coach and Entrepreneur. In short, ACE
.
He obtained a Bachelor of Laws (Hons.) degree from the University of London in 2003 and a Bachelor of Accounting (Hons.) degree from the National University of Malaysia in 1987. He became a Registered Accountant in 1991 and was accepted as a Full Member of Singapore Institute of Directors in 2008, Certified Professional

Trainer in 2011 and a Competent Communicator with Toastmasters International Club in 2012.


Wednesday, May 1, 2013

Information We Need From You for a Book Launch


Information We Need From You for a Book Launch 
(John 3:16 Authors Only)
As of April 20, 2013

We need your information by the 20th of the month to host a launch for the following month.
I will send you an invoice after I make sure you qualify.

Remember, you need ten reviews with at least a 4.0 rating.

If you would like to book a launch, this is the information you need to send to Joseph Young joe@josephjyoung.com and Lorilyn Roberts llwroberts@cox.net:

Name of Author:

Name of Book:

Short blurb:

Link to Amazon (Kindle copy preferred):

Price:

Month to Launch:

Book Cover as a .jpeg

Link to Book Trailer

Short blurbs from a few of your reviews

Number of reviews on Amazon and overall star rating

Must have ten reviews 15 days prior to first day of launch (the 1st of the month).

Monday, December 10, 2012

Book Launch of Journey to Terreldor, by Chris Hibbard



Enjoy the book trailer!




          I woke lying on my back and shivering. I saw rays of sunlight and patches of blue through pine boughs weighed down by snow. Though I was cold and stiff, I felt better than I had in days.

          Why am I outside? I remembered and my heart sank. It’s only a dream, I tried to convince myself. Yet that morning something seemed clearer, more real than the jumble of hallucinations and doubtful memories of the previous six days.

Focus, Mark, I told myself, focus on today. The past will sort itself out soon enough.

          I couldn't have been more wrong.

          Lying there, I heard the sounds of my older brother stirring. At least we’re together, I thought. My mind reeled as I again failed to sort out the foggy memories of the day before I’d found him.

Without warning, my mind latched onto a more recent memory. I lay back on a bed of pine needles and let my mind sink into the dream I’d had just before waking. I saw it so clearly, and yet I fought its sense of reality.

My brother David shook me gently, holding a cold hand over my mouth. I sputtered before I realized he meant to keep me quiet.

“Shhhh,” he whispered, removing his hand. “More trolls—they’re coming toward us.”

          Trolls?  My mind staggered as I fought growing panic. I held my breath and crawled on my knees to peer through prickly branches, trying not to disturb the snow weighing them down. I saw a nightmare’s collection of ghouls marching toward us—monsters too horrible to consider real, and yet too fearsome to ignore. They were eerily familiar, as if I recognized them from a dream. My breath caught in my chest as they approached.

None of them were shorter than a man, and some were much taller. Where their skin showed, I saw some were covered in splotches of green, and the others had skin in tones of mud and sand. They were shaped like men, but short, squattish men who had no business being so tall. Their jaws seemed to project from their skulls, and they gave me the unlikely impression their teeth were trying to escape from their lips. I could imagine them capable of nothing but violence.

          My panic didn’t last long. Before they took a dozen steps, they veered left and headed downhill, away from us. Still and breathless, my mind shouted silent wishes after them. Don’t hear me breathing. Don’t turn around.
         
“That was the second group,” David whispered. “I think they’re on patrol.”




          Chris M. Hibbard was born in the suburbs of New Jersey, the second of three brothers. His family soon moved to Alaska, where he grew up scrambling over the mountains and beaches of a remote village wedged between thickly wooded peaks and deep fjords. His childhood shaped in him an early love for family and the outdoors, and inspired such hobbies as wildlife photography, grafting fruit trees, and other horticulture.

          His first novel began as a collection of stories he invented to entertain his children. He, his wife and four children make their home in the Piney Woods of South Texas.

To see his other written works, visit http://Terreldor.net.



Make your own photo slideshow at Animoto.

Monday, November 19, 2012

Learning from the Master - Book Launch, by Laura J. Davis




Free books today only (Tuesday, November 20)!  When you purchase Come to Me or Learning from the Master visit http://tinyurl.com/9wrru6a for more details.


Are you sold out for Christ? Would you do anything He asks you to do? Many people believe they are living fully surrendered lives to God, but when the worries of this world start to crowd in, they cry out in frustration and anger instead of bowing before Him and saying, “Thy will be done.”

But what does Jesus say about this? How did He lay down His life so willingly? By following the lives of Jesus, His mother Mary, and the apostles, we can discover what true surrender is all about.

Based on the award-winning novel Come to Me, Learning from the Master follows the life of Christ, from birth to resurrection. Each chapter in the study will take you through the book Come to Me, giving you the opportunity to know Jesus in an intimate setting as He interacts with His family and friends. From there, the study takes the reader through various topics such as: faith, family, trust, doubt, and even wilderness experiences. In addition, other topics of discussion include the significance of the Bethlehem star, the last supper and of course the resurrection.

With over twenty topics of discussion, Learning from the Master: Living a Surrendered Life, is ideal for your ladies bible study group, or for private study. Each topic leaves the reader with a clear understanding of how to live a fully surrendered life.


“Embracing the fullness of life means accepting the truth to find that life. Laura has captured the essence of pursing and getting hold of that truth from our Master, Jesus Christ. The beauty in this study guide, is that Laura guides us along a rich journey of discovery through the tender  and loving eyes of Jesus’ mother, Mary. Learning from the Master is rich with compassion; but chock full of challenges and wisdom. Be prepared to be transformed.”
– Heidi McLaughlin, Author of Sand to Pearls


Learning from the Master will guide those who read it into a deeper understanding of what it means to live a surrendered life.”
 – Rick Larson, Creator of The Star of Bethlehem DVD




Author Bio:

A singer and a songwriter for over 25 years, Laura J. Davis turned her hand to writing full-time, after an emergency surgery caused the loss of her singing voice. Her debut novel, Come to Me, received a Reader’s Favorite Award for Historical Fiction. She has appeared on 100 Huntley St. as both a singer and writer. She is a member of Canada’s largest community of writers who are Christian, The Word Guild. She is also a member of Christian Women’s Affiliate and The Christian Writer’s Guild. Laura currently resides in London, Ontario with her husband, son, and two cats. You can contact her to speak at your next event through her website at http://www.laurajdavis.com
.

Thursday, August 16, 2012

Jamaican Author Yvonne Pat Wright Writes Gold Medal Winning Book Spice to Eternity – Help Her Bolt It to the Best-Seller List on August 21 on Amazon!





From “Spice to Eternity” is one of the most fascinating books I have read in a long time. The subtitle, Discovering the Main Ingredient to a Life of Fulfillment and Purpose, is aptly titled. One of the senses less often thought about in our relationship with Jesus and the heavenly Father is taste. In Spice to Eternity—part memoir, part inspirational, part cooking, and part educational—Yvonne Pat Wright captures this ingredient in an enjoyable journey through her life of cooking and spiritual enlightenment.

How much do you know about spices? You won’t look at cinnamon and cumin and dozens more spices the same way again!

Here is a “taste” of From Spice to Eternity about Vanilla from chapter one “Incomparable Love”:

“Vanilla: What a flavor! It is probably the most exotic of all the spices, and this is no wonder, as the vanilla beans are the pods of the tropical orchid plant Vanilla Planifolia. Vanilla is called ‘The spice of love.’…like the long process of curing vanilla, love affairs –especially those that endure—develop over a long time, the longer the process, the more precious the love that ensues.”

Chapter titles include “Joy Fulfilled,” “Fiery Trials” (guess what spice is highlighted in this chapter), “Made Brand New,” and “He Gave His Life.”

Have you ever wondered what spice would symbolize honor? It’s in one of the chapters I listed above.

I can’t say enough good things about this book.  On Tuesday, August 21, Yvonne Pat Wright will be launching Spice to Eternity on Amazon. If you purchase her book on that day, you will receive many free eBooks/gifts. The books are a secret, but I will share one now— the John 3:16’s highly touted Taste and See book featuring over 60 authors (533 pages). Check back here on Tuesday for the link.

About Yvonne Pat Wright



Yvonne Pat Wright, in happy retirement, enjoys reading, in several genres, but finds it hard to accept obscenity and accept it as standard author’s license.  A devout Christian she teaches in church and is a trained lay preacher. Born in Kingston, Jamaica she has spent equal number of years living alternatively in Jamaica and the United Kingdom. She’s won the hearts of daughters, grandsons and nieces and several ‘adopteds’ with her hearty home cooked meals, delicately spiced and served up with healthy doses of the value of Christian living. She is particularly pleased to have been ‘mother’ to a very famous singing family, the Jackson Five.

Tuesday, April 17, 2012

What Every Dream Means, book launch extended till Wednesday, April 18!


Banner
Kindle eBook launch, Wednesday April 18, 2012
Dreams
 What Every Dream Means
by
Author Scott M. Shafer
 




Get your KINDLE ebook on Wednesday, April 18,  from Amazon and you can download lots of free egifts. Take a peek at what YOU can receive:


 What Others Are Saying...

  "This book has totally given me a new look into the Scripture. More importantly, Mr. Shafer gives us the tools that we need to begin to take a deeper look into our dream life." Joyce M. Gilmore

  "Scott Shafer has released a prophetic book to the Body of Christ and to a world that is searching for a God who is mysterious and sometimes out of the reach of human understanding. What Every Dream Means is a wealthy deposit on the subject of dreams. It has given me the answers that I have needed for most of my spiritual life." Pastor Bernard Boulton

  "This aspect of Christianity is almost completely ignored today. The author does an excellent job of reviewing examples of dreams and their messages in the Bible, but then also tackles the difficult issue of how a modern person should approach this idea of communication with God through dreams." J. Stein

 
   

  
Shafer

Scott M. Shafer is a bestselling author and speaker. His innovative training materials are available as digital resources, in seminars, workshops and retreats along with his book What Every Dream Means. Scott not only has the ability to understand and interpret dreams but is also deeply committed to mentoring and training others how to interpret and how to fully engage all aspects of the dynamic dreaming cycle. Scott has been working with, studying and researching dreams since 1985. He has imparted life-changing revelation and light into hundreds of lives.



 
  
  
  
  
  

  
John 316 BannerDISCLAIMER: This 'Best Seller book launch' has been coordinated with the help of the 'John 3:16 Marketing Network' and many other generous supporters. The free gifts are deliverable electronically over the internet or by email by individual authors and supporters. They are not in any way associated with, nor deliverable by, amazon.com  
  
  
 

BONUS OFFER****************
Taste and See  
is still free on KINDLE! I can't guarantee for how long, but check it out before it is too late!


Get free Kindle ebook of Taste and See
Check out the John 316 Marketing Network Blog

Taste and See

Monday, March 26, 2012

New Feature on Amazon: KDP Select for KDP Authors & Publishers



 This information is included in the latest version of the book, How to Launch a Christian Best-Seller.

Any Kindle books you have published on Amazon can be entered into the KDP Select Program. It’s the exclusivity that makes this a unique Amazon feature. You must remove your ebook from other distributors, like Smashwords and Barnes & Noble (even your own website or blog) for at least ninety days.

The KDP Select titles are allowed to be advertised for free for five days every ninety days. If you have U.S. rights, your Kindle book will be entered into the Kindle Owners Lending Library. Each time your ebook is loaned to another qualified member of the program, you can earn a certain percentage back, based on a complicated set of algorithms that I don’t understand. I didn’t give it much thought until one of our members shared recently on the forum that he had made a couple of hundred dollars the previous month based on the number of times his book had been loaned out by members.  


Some authors in the Network have “sold” thousands of Kindle books for free during the time their ebooks have been free in the KDP Select Program. While they didn’t receive royalties, their Kindle books were widely distributed, and many ranked in the top one hundred “free” Amazon ebooks. When Amazon returned their ebooks to the “paid” category, briefly they maintained their best-seller ranking, becoming a best-seller of sorts by default. In many instances, the increased sales of ebooks carried over into print books or other books they had published. To learn more about KDP Select, visit: http://kdp.amazon.com/self-publishing/KDPSelect.



Tuesday, February 21, 2012

Book Launch of "Play it Again," Free egifts TODAY ONLY (Feb 21, 2012)


Banner
Play It AgainPress Release for Play It Agan
Tracy Krauss, Author
John 316 Marketing Network

 
An unlikely duo meet in Play It Again, a story of love, life and faith. Sparks fly when an ex-rock and roll junkie and a stuffy accountant rendezvous at a local resort, but neither are prepared for the emotional entanglements, family complications, and threat from the past that unexpectedly resurfaces. Set in the 1980s, this story brings two opposing forces together in a clash of romance and danger, while its musical undertones highlight the theme that God can turn anything into beautiful music. Play It Again is the much anticipated prequel to Tracy's debut novel And the Beat Goes On. Find out where Mark Graham's journey began in this, the story of his parents. 


Tracy Krauss, author of 'edgy inspirational fiction,' is launching her book PLAY IT AGAIN on Feb. 21. You can help her achieve 'best seller' status by purchasing the book at amazon.com TODAY - and receive all kinds of cool free gifts while you're at it! 
  

Here's how:
1. Go to the Landing Page on Tracy's Website at this link
2. Buy the book at amazon.
3. Go back to the Landing Page and fill in the form with your name, email and purchase number.

It's that easy! You'll be directed to your free gifts and all you have to do is choose which ones you want. 

 

What others are saying about PLAY IT AGAIN

"This is one of the best contemporary novels I've read all year. . . Not only was it well-written, but it was edgy in that the story dared to be honest. . . I can see this touching a lot of people who have thought about God but have been afraid to move forward."
-  Michelle Sutton, author of more than a dozen inspirational novels

"This book is hot property, and grabs your interest from page one."
-   Yvonne Pat Wright, author of From Spice to Eternity




Tracy Krauss 
Tracy Krauss is a high school teacher and prolific author, artist, playwright, and director.  She received her Bachelor's degree from the University of Saskatchewan and teaches Art, Drama and English - all the things she is passionate about. After raising four children, she and her husband now reside in beautiful Tumbler Ridge, BC where she continues to pursue all of her creative interests. Her first two books were both nominated for the 'Indie Excellence Book Awards' for religious fiction in 2011.




FREE STUFF:
Here's just a sampling of the FREE e-gifts from generous supporters:
-          An e-copy of Lisa Lickel's award winning novel Meander Scar
-          Sample chapters from The Promise of Deer Run by Elaine Cooper, Warring Spirits by April Gardner, and The Right Person by Stacy Padula
-          Beautiful downloadable art cards by author and artist Brenda Hendricks
-          A free subscription to 'PixApple'
-          You copy of Frazzled No More by Shelley Hitz
-          A cool 'Daily Scheduler' developed by author Janalyn Voigt
-          And much more!

All if you buy your copy of PLAY IT AGAIN at amazon.com on Feb. 21!  All links will be operational on the 'Landing Page' at www.tracykrauss.com/ 

John 316 BannerDISCLAIMER: This 'Best Seller book launch' has been coordinated with the help of the 'John 3:16 Marketing Network' and many other generous supporters. The free gifts are deliverable electronically over the internet or by email by individual authors and supporters. They are not in any way associated with, nor deliverable by, amazon.com  








Monday, February 13, 2012

What is The Biggest Mistake Authors Make When Featuring Their Books on Amazon?

The biggest mistake authors make when launching their books on Amazon is their failure to properly subcategorize their books. If you want to reach best-seller in subcategories; i.e. best-selling Christian romance book, then the author must tell Amazon how to categorize his or her book. Here is some helpful information from my book How to Launch a Christian Best-Seller.



How to Categorize Printed Books on Amazon

For the purpose of the next discussion, I am going to address specifically how to get printed books categorized on Amazon and raise the possibility of reaching best-seller status.

There are different ways a book can be categorized. Categories are different from tags. Tags are what people reading a book do to label how they think a book should be listed. But that is not the same thing as what an author needs to do to get his book categorized to reach best-seller status.

I am going to go into specific detail here because many people have missed best-seller status simply because their books were not categorized narrowly enough in the subcategories.

Most authors are familiar with the Amazon Bestseller Rank. Unfortunately, most authors will never hit the top one hundred best-seller status on Amazon. But that doesn’t mean one can’t make the best-seller list in the subcategories or sub-subcategories on Amazon. It is possible for a debut author to reach best-seller status in one or more subcategories on Amazon. The problem is that most authors know nothing about how to do this.

What does being on the Amazon Bestseller List mean? Most people would say it means a book reached the top one hundred in sales at a given time. To do a book launch in the John 3:16 Network, the author should track sales for a 24-hour period. Sometimes there is a slight lag, but not so much that the highest ranking won’t appear during or shortly after that 24-hour period.

I encourage authors in the Network to take a “screen shot” several times during the day to try to record their lowest ranking toward number one in one or more subcategories. To take a screen shot, if you are using Windows, hit control/print screen together, go to a blank Word document, and hit Control-V. Your screen shot will appear and you can save it as a Word document.

How do you get your book categorized on Amazon in subcategories? This is crucial for a debut author to have a chance to claim “best-seller” status.


Amazon has several platforms in place to help authors. One of these is their Author Central Program. If you do not have an account, the site will prompt you to set up one. The link is https://authorcentral.amazon.com/gp/home.  Here is a screen shot of the page.



You will see the tab about halfway down the page called “Give Us Feedback.” If you click on this, it will take you to another page. You will see “Contact Us” and underneath that, it will say, “Select an issue.” You want to click on “my books.” Underneath that, it will say, “select details.” Choose “update information about my book.” Beneath that another window will open, and you want to “browse categories.” Under that another window will open, and you should choose, “I want to update my book’s browse categories.” There is a “Did You Know” tab and you can read more about categories, the inside-the-book program, and other important related topics.

Beneath that, you will see the number 2, and the question, “How would you like to contact us?” You can either email or phone Amazon. I would email them first. You will explain to them that you would like to update the categories of your book.

How do you know what categories to use? On printed editions of your book, you are allowed two categories. Don’t assume Amazon will do it the way you want. It’s best to be pro-active on such an important point and give them what you want exactly the way you want it.

To know what categories in which to list your book, you need to be familiar with how Amazon categorizes books. Go to http://amazon.com and look on the left-hand side for the search browser. Click on books.

Here is a screen shot at what you will be taken to (some versions of this e-book may not display it):



You will notice on the left-hand side the category “department,” and underneath it “books.” Listed underneath books are all the main categories on Amazon beginning with “arts and photography” and ending with “travel.”

You will notice that under “arts and photography” are listed 387,013 books. That means in order to reach best-seller status in this category, you will have to beat out 387,000-plus books.

Let me go down to the category “parenting & families,” which has 88,692 books. If you click on that, you will see it breaks down into subcategories of adoption, aging parents, family activities, family health, family relationships, fertility, parenting, pregnancy & childbirth, reference, and special needs. Children of Dreams reached number eight in the subcategory of adoption, out of 1,641 books. That means my book has been a bestseller on Amazon in adoption books.

In the email that I sent to Amazon, I listed one of my categories as parenting & families/adoption. Since I could list two for my printed copy, I listed the second category as “parenting & families/family relationships/motherhood. The category for motherhood has 4,550 books. I also reached best-seller status in this at number eleven.

Obviously, the more books there are in a category or subcategory, the harder it’s going to be to get into the top one hundred, so the narrower the subcategory, the more successful you will be.

That brings me to the second part of this discussion on categories, which is important. You must categorize your printed edition and your Kindle edition separately. With Kindle, you also get two categories. It is much easier to reach best-seller status on Kindle than with a printed book. Why? There are fewer Kindle books that you are competing against than printed books. Not every book has been published in Kindle.


According to the latest information from Amazon, here is how to get your categories set up for a Kindle e-book.




Second, sign into your account.

Third, click the "actions" button for the book you would like to update

Fourth, scroll down to number three, target your book to customers

Fifth, click on add categories. That will open up to a new screen, add or change categories

Sixth, click on the plus button in front of these main categories to open up subcategories and sub-subcategories. Make your selections.

Seven, click on save.

The screen will return to the default page, where you started. Please notice that this is also where you make other changes to your e-book, including editing your book details.

To learn more about how to have a successful book launch, you may purchase How to Launch a Christian Best Seller.

 

Wednesday, January 25, 2012

Steps to Hosting a Book Launch on the John 316 Marketing Network


  Dear Future and Current John 316 Marketing Network Members. Please take a few moments to read and digest this information.


1. You must be a member of the John 316 Network for 45 days before announcing a book launch or posting a launch date on the calendar. If you will be offering free e-gifts, you need to allow a minimum of one month to prepare for your book launch.


2. You must have a total of five reviews posted at http://amazon.com and/or beta reader feedback before announcing a book launch. Reviews work best for books that are already published. Beta reader feedback works best for books that are not yet published. It is an opportunity for readers to sample your book and make suggestions before your book is published. Beta readers cannot be author members of the John 316 Marketing Network. The network is building a list of readers who can be beta readers, and the author should attempt to have several people read his book before publishing it. If you don’t use beta readers through the John 316 Marketing Network, make sure you find readers who are not immediate family members that will give you constructive criticism. Many pairs of eyes make books better.


3. Before a book is launched on the John 316 Marketing Network, the author is responsible for having his or her book professionally edited. Please DO NOT submit a book to be launched unless this requirement is met. No amount of marketing will salvage a book that is full of grammatical errors, poor sentence structure, disorganized thoughts, boring content, or nonfiction books that lack documentation. Remember, an author is writing to sell his next book, not the one he is currently writing. A reader might be fooled into buying one "bad" book by an author, but he won't buy a second one by that same author unless he is a fool.


4. While I never make a distinction about how authors are published, I must point this out because it seems some do not think they need an editor. An editor is an author's best friend. POD or self-published authors, please do not skimp on this step. It is not fair to our network's reputation or the good graces of our member authors to expect them to promote a book that has not been properly prepared for readers. No ifs, ands, or buts. Not having the money to pay for it is not an acceptable excuse. And please do not expect authors to edit your book for free. I hope to start a critique group within the network this year. Critique groups help authors to become better writers. But even a critique group is not sufficient. You need to "hire" someone to perform this service.


5. If you are new and want to do a book launch, you must first participate in another author's book launch and one showcase by a second author. Participation is more than just sending out tweets. It includes featuring a launching author on your blog, offering a free e-gift for an author's landing page, writing a review for a book launch, and other activities including Facebook, Twitter, and Good Reads promotions of an author's book.


6. There are certain words that are absolutely not allowed in a book hosted by the John 316 Marketing Network. These words include the "N" word, the "S" word and the "F" word. We also do not allow the Lord's name to be taken in vain. We do not want to launch a book that would be considered offensive, pornographic, or that promotes a lifestyle in conflict with Scripture. If your book contains "edgy" material, let me (Lorilyn Roberts) know and I will submit it to a panel of pastors within the network for one of them to review. We are a Christian network and some books may not be appropriate for us to launch. If for some reason your book is rejected by the panel for promotion by the network, please do not take offense. It won't mean your book is "bad" or not inspired by the Holy Spirit. It would just mean your book is too edgy. We may even come up with a rating system to promote "edgy" books down the road. Each book presented and considered "edgy" by the author will be approved or denied on a case-by-case basis. If you are in doubt, please check with me.


7. If you are planning on doing a book launch in the immediate future, say within 60 days, it is expected that you set up your emails so you can receive them individually or on a once-a-day basis (condensed). This makes you an “active” member of the network. A personal gripe of mine is to discover an author who wants to launch a book and he or she is not a participant on the forum and is only receiving "special notices" or "no emails." If you are only receiving special notices or no emails, you are a “non-active” member of the network and are not eligible to host a book launch with the John 316 Marketing Network. You will need to change your status to active and wait 45 days before announcing a launch on the forum or posting one on the calendar.
The reason why you must be an active member of the John 316 Marketing Network to host a book launch is this: Our network is built on relationships. If you have isolated yourself and do not want to be involved with others, please do not expect others to promote your book. Those who have reached best-seller status on book launches have been those who have actively participated on the forum and given of themselves, in many cases sacrificially. They have established relationships here.


8. Please re-read the book How to Launch a Christian Best-Seller Book before setting up your launch. The book is frequently updated and the information is very detailed. Some authors make key mistakes that could have been avoided if they had read the book more closely. I hate being the bad guy when I have to inform an author that he can't launch his book because he has no reviews. And usually, when there aren't any reviews, there are other issues that need to be addressed.


9. If you purchased the book through Smashwords, you can download the newest edition at any time. If you bought your copy through Amazon, let me know and I will provide you with a coupon to download it through Smashwords for free. If you received a "free" copy with a coupon, you may need to purchase a new copy. Right now How to Launch a Christian Best Seller is free on Smashwords and only 99 cents on Amazon. It was revised in December so now is a good time to get an updated copy.



10. Please remember we represent the King of the universe. He expects us to give our best. Please don't compromise. Write well; have your book edited by at least one professional, maybe even two; build relationships with others in the network; and read How to Launch a Christian Best-Seller. If you do these things, we will come alongside you and cheer you on. God gets the glory for a job well-done, and, just maybe, readers will buy your book and make you fabulously happy. Whatever the result, the outcome is in God's hands. And usually, when we give God our all, He gives us much more in return.



11. I also want to thank each one of you who have launched books with the network. We have never launched a book that I am aware of that did not meet the above requirements. As with any organization, though, we are going through growing pains. I want to lay a solid foundation for God to use the John 316 Marketing Network. The publishing world is in a state of flux, but our commitment to one another, marked with love, truth, and integrity, will help us to stay on the straight and narrow path of excellence. As I tell my kids, the world is full of mediocrity; don't be like the world. In everything you do, do it as if you are doing it unto the Lord, and then give Him the glory.


Lorilyn Roberts, Founder of the John 316 Marketing Network

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