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Showing posts with label KDP Select. Show all posts
Showing posts with label KDP Select. Show all posts

Monday, June 13, 2016

Should I Use KDP Select? Guest Post by Terri Main



Recently, Terri Main and I had a lively conversation via a marketing group about KDP Select. We have very different opinions on its current effectiveness, and I asked if I could post her email to me on this blog so she could share her thoughts and experience. I think, as she says, you need to figure out what works for you and go with it. Knowledge is always key when it comes to marketing.

I (Lorilyn Roberts) have taken all my books out of KDP Select and can't imagine using it again. Its effectiveness for me has been so minuscule the last couple of years that I prefer not to bother with it and instead have opted for greater exposure on other sites, including Smashwords, bookstores, audiobooks, and website marketing. Terri's points are valid, though,  for KDP Select, and because it's something all authors should try at least once, I wanted to share what she shared with me.

Here's Terri's Thoughts 

This is one we can go around and around about. I know, because I've been interacting with people for five years on this subject. I still see a big bump in sales after a well promoted free promotion. However, it is across my entire inventory.  I see significant increases. In fact the two or three days after a big free promotion are usually double my norm. Now, less well promoted ones it's more like a 20-25% increase. 

HOWEVER.........

And this is the biggie. What works for one person may not work for another. You have to find what works for you. It's like the old joke about the economy. Ask five economists what's going to happen with the economy and you'll get five different answers. Six if one went to Harvard. 

Each of us have different audiences and genres. Free promos for my Bible studies do phenomenally well in the after promotion period. Usually within a week, I will get a bunch of people all in a one to two day period downloading the book. What happened? I can only speculate, but after 30 years in marketing and 64 in church I can make a good guess. Some teachers were out there doing a search of Bible studies. One or more ran across mine for free. They read it and liked it, then the next week or two they adopted it for the class and a bunch of students stated to download it or borrow it through Kindle unlimited. 

Now, with my Science Fiction/mystery novels, following a free promo, I'll get a bunch of downloads of other books in that series. 

However, I see very little effect for standalone fiction. And I suspect that standalone fiction for someone with only one or two books out will not do as well either. 

Plus, we all have different fans. 

The bottom line is you have to experiment. Test. Retest. Keep what works for you and throw out what doesn't. Listen to everyone, but test everything for yourself. 


I look at two top indie authors, for instance, Russell Blake and Hugh Howey. They are both very successful and very different in their approaches. Of course, they are also both very good writers. But they understand their individual markets and do what works for them. 

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I hope some of you will leave a comments and tell us about your experience. Sharing of information is the best way to help all of us with marketing our books,  so please let us hear from you. 

Sunday, August 5, 2012

Amazon Creates Another Way for Authors To Make Money Selling eBooks - What’s the Hype About Kindle Direct Publishing




By Lorilyn Roberts

The first time I read about Kindle Direct Publishing, also known as KDP, I couldn’t see the value of it. Why would I want to give away a Kindle book for up to five days every three months and be forced to yank it off all other distribution sites, including Smashwords? 

I had three ebooks at that time being sold through Smashwords, and with their premium distribution, my books were available to Apple iPad/iBooks, Nook, Sony Reader, Kobo, and other websites I learned about later. I didn’t understand the fine print about the KDP Loan Option, which sounded like a lot of hype about nothing, and I didn’t know anyone who was enrolled. I wrote off  KDP thinking it was too much trouble to implement and I would be wasting my time.

For those who don’t know me, I lead the John 3:16 Marketing Network, a network of over two hundred Christian authors. Our chief focus is to help Christian authors launch their books when published on Amazon or Barnes & Noble. One of the most valuable aspects of belonging to the network is the sharing of information. In January  2012, we had a new member, Bob Saffrin, who emailed me about his success with a Kindle book, Moses –Steps to a Life of Faith, in the KDP Select Program. After offering it for one day free, he had almost four thousand ebooks “sold” and topped the charts in all the nonfiction subcategories.

In over of year of launching books, we had never had anywhere close to that number of books sold in one day—and we are a network that launches books. Of course, Mr. Saffrin’s ebook was free, so my next question was, besides the great exposure he had received—four thousand books loaded on Kindles in the United States and Canada and even other countries sounded awesome—would those downloads translate into royalties? Or was if a fluke? Many people had bought Kindles for Christmas and were looking for cheap ebooks to load on their new “toy.”

I started paying attention to KDP Select through other authors in the John 3:16 Marketing Network. Some were willing to share their numbers. Martin Roth, an Australian author of international thrillers, emailed me about his success with Kindle Direct Publishing. He, too, had “sold” thousands of ebooks with KDP. Now I had validation that it wasn’t just nonfiction books that were doing well with KDP but fiction books also; and it couldn’t have been just  an after-Christmas rush to upload new ebooks on new Kindles. This was for real.

I decided to give KDP a try—which required a lot of effort on my part. Mr. Roth warned me that it was important to make sure you removed your ebook from all distribution sites except Amazon. Your book had to be exclusive to Amazon. My first thought was, how would they know anyway?

Don’t be fooled—Amazon will find your ebook on other websites and contact you to remove it. They are serious about this. When Amazon says exclusivity, they mean it. I waited a couple of months before enrolling my book in the program to ensure it was removed from all the websites I knew about, and Amazon found more later and alerted me.

My book Children of Dreams is an adoption memoir, and that was the first book I put into the Kindle Direct Publishing Program. In the meantime, some of our John 3:16 Authors had compiled a list of FREE websites where you could promote or advertise your ebook the days it was free on Amazon. I went through that list to maximize my book’s exposure.

For two days, over Mother’s Day weekend, I offered Children of Dreams for free on Kindle. By the end of the weekend, I had almost 17,000 ebooks downloaded and it hit number eleven out of all free books on Amazon.

I was ecstatic to have that many books downloaded on Kindles all over the world. In comparison to the number of ebooks I had sold previously, it was astounding. The question then became, how can I make money with this?

Since that weekend, I have offered my other ebooks for free through Kindle Direct Publishing. For the month of July, I received a royalty payment from Amazon for $350. Another author in the John 3:16 Marketing Network made $4,000 last month through Kindle Direct Publishing. The numbers vary widely, but you can make money using KDP. I am delighted that even I can make a few dollars to pay a bill, and the most important thing is, I didn’t spend a dime hiring a publicist or a marketing firm—and, to be honest, they will soon exhaust anyone’s financial resources and may not sell you a single book. I am speaking from personal experience.

Is KDP Select for you? To learn more about the specific details, go to http://kdp.amazon.com/self-publishing/KDPSelect. There are also step-by-step instructions on how to enroll your book in the program.

What about the exclusivity requirement? That means my book can’t be sold anywhere else.

Here are my thoughts: If it bothers you, then don’t do it. Amazon has come up with a marketing method that works. It’s a win-win for Amazon and the author. You have a choice, and as long as authors have that choice, I see nothing wrong with it. Amazon is in business and they are good at it. Looking at their growth and market share, they are probably the best. The challenge is for another company to come up with a better “KDP Select Program” than Amazon’s.

Here are some suggestions for anyone who is listening:  Implement a similar program that doesn’t require exclusivity. Challenge Amazon. Become a bigger player by offering authors more. What about an 80 percent royalty instead of 75 on books priced at $2.99 or more? What about a 50 percent royalty on books that are only 99 cents? What about allowing us to make our books free whenever we want—ten days a month instead of five?

Just like a lover woos his mistress, you’ve got to convince me to give up KDP Select in its current form and prove that you can offer me something better.

The royalty payments I have received from Smashwords pale in comparison to what I have earned with Amazon, even with Smashwords’ premium distribution. In fact, the $65 in my Smashwords account isn’t enough to deposit into my bank account based on their minimum requirement for direct deposit.

Until another company convinces me otherwise, I will stick with Kindle Direct Publishing, despite its exclusivity. Amazon needs more competition from other companies to entice them to adjust their paradigm. As long as KDP continues to put more money in authors’ pockets, including Smashwords, Amazon won't have any inclination to “rock the boat” and change it.

In a couple of months, I will be releasing my new YA novel, Seventh Dimension – The Door, and I plan on enrolling it into the KDP Select Program. One thing I want to stress, however, is you still need to promote your book. Laziness in promotion won’t sell books. KDP Select will require effort in terms of letting websites and others know when your Kindle book is free. Then you have the opportunity to make some money after the free promotion is over. It’s the uptake in sales following the free promotions that rings up that royalty check. Amazon also pays every month through direct deposit into authors’ bank accounts if it’s set up that way. My question is, why would anyone not want to do it?

For information on how to join the John 3:16 Marketing Network, go to: http://john316mn.blogspot.com/p/welcome-to-john-316-marketing-network.html







           

Monday, March 26, 2012

New Feature on Amazon: KDP Select for KDP Authors & Publishers



 This information is included in the latest version of the book, How to Launch a Christian Best-Seller.

Any Kindle books you have published on Amazon can be entered into the KDP Select Program. It’s the exclusivity that makes this a unique Amazon feature. You must remove your ebook from other distributors, like Smashwords and Barnes & Noble (even your own website or blog) for at least ninety days.

The KDP Select titles are allowed to be advertised for free for five days every ninety days. If you have U.S. rights, your Kindle book will be entered into the Kindle Owners Lending Library. Each time your ebook is loaned to another qualified member of the program, you can earn a certain percentage back, based on a complicated set of algorithms that I don’t understand. I didn’t give it much thought until one of our members shared recently on the forum that he had made a couple of hundred dollars the previous month based on the number of times his book had been loaned out by members.  


Some authors in the Network have “sold” thousands of Kindle books for free during the time their ebooks have been free in the KDP Select Program. While they didn’t receive royalties, their Kindle books were widely distributed, and many ranked in the top one hundred “free” Amazon ebooks. When Amazon returned their ebooks to the “paid” category, briefly they maintained their best-seller ranking, becoming a best-seller of sorts by default. In many instances, the increased sales of ebooks carried over into print books or other books they had published. To learn more about KDP Select, visit: http://kdp.amazon.com/self-publishing/KDPSelect.