Beta Readers Can Help You Edit Your Book

By Lorilyn Roberts

You have finished your manuscript – the first draft, which is more than a first rough draft. It is your edited first draft. I interpret that to be my first draft that I have edited as much as I can. That means I don’t know what I need to fix and/or I can’t find any more errors. In other words, I have no more objectivity. If this sounds confusing, I don’t mean it to be. I want to emphasize you don’t want to give your manuscript to beta readers until you have made it the best you can.

Does that mean your book is a masterpiece and ready to be published? Hardly. It means your manuscript is as good as it will be without input from others. Good beta readers will find the weaknesses, flaws, and issues that need to be fixed.

One of the hardest things for me to do is to take that first-draft manuscript and give it to someone to read when I am the only one who has yet to read it. Part of me wants to share it and part of me doesn’t—I want the feedback, but I also fear what others will say—suppose my book is horrible? Even if it’s not horrible, the process is humbling.

This is the most critical stage in writing a book. Anybody can write a first draft, but not everyone can take the risk of submitting it to someone and then evaluate the feedback objectively—what’s good, what’s worth considering, and what is totally “screwed up”? And yes, some will be way off base, but I can almost guarantee you, for every ten beta readers who read your book, you will get one or two gem readers that will amaze you with their insight—and that’s what makes the process of beta readers invaluable.

I offer some tips from my own experience, having used beta readers for two books—one fiction and one nonfiction. How can you get the most out of beta readers?

1. Have a list of specific questions you want the reader to answer.

On my recent fiction book, Seventh Dimension – The Door, a Young Adult Christian Fantasy, an example of a question and helpful response was the following from Hannah Bombardier:

Did you stay interested throughout the story until the end? If not, where did your interest wane?

At the very beginning I had a hard time staying focused, but I became interested when I got a couple chapters in, and my attention was caught by the time Shale was transported to the Seventh Dimension. However, I think that was partly because I was confused at the beginning, and I tend to be bored when I’m confused, but your revision should help with that a lot.

Consider your target audience and who is providing the feedback. Hannah is a teenager so I took her feedback seriously. Obviously, I have some work to do on my beginning, and that’s what I need to know BEFORE I publish my book.

2. Give a deadline on when you want your beta readers to finish reading your manuscript. Some readers will give you feedback quickly; others won’t. It will help if you give them a timeline.

3. Don’t expect beta readers to “edit your book.” They are reading your manuscript for flaws of story. You will still need a professional editor to fix grammar, typos, English, diction, et cetera; i.e., a copy editor.

4. When you receive your feedback, thank the person for his input regardless of whether you like his comments. The reader took his precious time to give you feedback and that is a gift.

5. If you have offered something in return for the reader’s comments, follow through quickly. In my case, I offered a $5 Amazon gift certificate—not much, I’m a poor author, but each person will also be recognized in my book on the acknowledgment page when published and will receive a free Kindle copy of the book.

6. Go through each comment and evaluate what the reader wrote. Weigh what he said and consider his feedback against the comments you receive from others. Some comments will be contradictory; others will be consistent. This is the value of beta readers. If one comment is consistent, that is definitely something you need to consider.

7. Recognize that not everybody will like your book. Those who don’t, consider why not and if there is a way to fix the issue or issues.

8. Remember, the book is yours—you know your story better than anyone else. Take all the feedback to heart and get busy editing, tossing out those comments that are not useful and incorporating those that are.

9. Where do I find beta readers? With my first book Children of Dreams, I approached the leader of the readers’ group at my church. I had never attended any of the meetings, so I did not know many of the readers (don’t include your mother as a beta reader; she will love your book no matter what). Some of my best feedback came from those readers. For my fiction book, I used the readers for the John 3:16 Marketing Network, almost all of whom I did not know. Sometimes friends can find it hard to be objective.

10. While implementing the process of beta readers takes more time, costs money, and requires extra work, in the end, your book will be better because of it. Beta readers as a whole can provide valuable feedback for authors, especially those who self-publish and do not have the benefit of a high-fluting editor at a prominent publishing house. If you have “problems” with the content, the readers will find them and give you the input you need before publishing, increasing your odds of getting those five-star reviews on Amazon. 

How to NOT Look Self-Published, Guest Post by Kimberly Rae

Guest post by Kimberly Rae 

Okay, I'm sharing my secret with you all--for those of you who never noticed (which I hope you didn't!), Stolen Woman was self-published.  I say that with a cringe, knowing the stigma that goes with self-publishing, i.e. the assumption that, well, nobody "real" wanted to publish it so you had to do it yourself.

I know that with the economy tightening budgets in everything including the publishing industry, things have changed, and print-on-demand publishing is becoming a big new option that actually boasts several benefits over traditional publishing (see my post titled "Ever Wanted Your Book in Print?" for more on that).  Nonetheless it still feels just plain weird to tell people I self-published a book.  I always want to add, "But I've been published over 100 times in other places, so I really am a real writer!"

Fortunately, I think, when people see it and hear Stolen Woman was done through print-on-demand, the comment I hear most often is, "Wow, this looks really good.  It doesn't look self-published."  And I inwardly think, "Hooray!"  I worked very hard to make sure it didn't have that homemade look that is a dead giveaway for self-publishing.

And now, since so many people have asked how I made it look so not self-published, I figure I might as well stick it all on here so it's all in one place.

So here goes:
HOW TO NOT LOOK SELF-PUBLISHED

1.  No flat colors on your cover.  Even if you want a main background color, find some kind of texture, however faint, to give it some depth.  I can't think of any mainstream published book that has a flat color on the cover.  

Stolen Woman's black cover is a photo of a shawl I bought in Indonesia, taken by my husband and tweeked on Photoshop to be lighter on the back cover and darker on the front.  On the front cover, it's barely even noticeable, which was the idea.  Most people would think it was just black, but it did not stand out as just a flat black, and that's the idea--to not have sections that stand out as "homemade."

2.  Use quality digital photos.  Nuf said.

3.  Put a lot of time into making your back cover "hook" good (that's the 1-2 paragraphs on the back that summarize the story with just enough of the plot to tease a reader into wanting to buy/read your book--it's important!).  Sometimes writing that one paragraph to hook potential readers is harder than writing the whole book!  Ask for help, write several options and have people who know nothing about your book help choose between them.

4.  Add details on the back cover.  Pull down 3-4 of your favorite books from your bookshelf and look them over for small details that you never really notice normally.  It's interesting that those details that we don't notice if they're there, we notice if they are absent.  Those are the details you want, such as:
   *author photo placement and bio
   *credit to cover design person
   *credit to cover photographer
   *price listed in US and Canadian (easy to check with an online converter)
   *usually the publisher is listed with a logo, put something in that spot, like your website, blog, anything
   *endorsements if you have any

5.  Play with color effects on your words.  With Createspace, the print-on-demand option I used, they had a downloadable template for the cover design.  My husband put it into photoshop and used it as a base, then added everything we wanted, playing especially with the effects on color for the words.  Small touches, but they made a big difference (see www.stolenwoman.org for a close-up look at the cover).  Oh, and please don't use bubble-shaped words or rainbow-curved words or any other style that is a little too creative to be professional.  If you go to the library, you'll notice that nearly every book's font is pretty close to the same, with color and texture changes to make them unique.

6.  The boring info page.  This is probably the biggest way that even the average reader will notice you're self-published.  You know that page, about the 2nd page in, that has all that boring copyright info and Library of Congress stuff?  I doubt anybody actually reads any of it, but if your book just says your name and a copyright right date, it screams "self-published."  Again, pull down some of your favorite books and see if you can borrow any of their boring info.  I put in stuff about the version of the Bible I used, a long useless paragraph about not copying anything without permission, etc.  You can also get a library of congress number for free (google how to) and put that on there, too.

7.  Chapter image.  I think it's nice to have some little graphic at the beginning of each chapter--something that represents or accents your style of book, even just a swirly-whatever to add to your interior.  It should be the same throughout, changing it for each chapter would look odd.  Again, check the books you like.  What did they do?

8.  Fonts.  Using a special or italicized font for your Chapter headers or the first letter of the chapter is another thing I noted from my favorite books and utilized in mine.  Again, it just sets you apart in little ways.

9.  The extra stuff.  Author page, thank-you-to-everybody-and-their-grandmother page, etc.  There's a fair bit of freedom on where to put those, but you'll want to check other books to see where they put things and how they expressed themselves.  I find acknowledgment pages extremely boring (unless you're one of the people thanked of course), so I put mine in the back and made it short.

10.  Lastly, don't go cheesy.  I really wanted to put some photos in from Bangladesh to show some of the scenes in my book.  It might have been a nice idea, except that NOBODY in traditional publishing would do that, so it would plop me down in the self-publishing camp for good.  Your book is a piece of professional work, so like a resume, you don't need to add in photos of your grandchildren or long lists of how you came to write the book, etc.  Readers do like personal info, but those are the kinds of things you can put in your website or your blog for the ones who want to get to know you instead of just read your writing.

Make sense?  So hopefully the above will help you put out something that people will say, "Wow, it doesn't look self-published," and you, too, can inwardly say, "Hooray!"

If you thought of some questions, please post them--

you may be asking something somebody else wants to know the answer to!

Please check out Kimberly Rae's blog at http://stolenwoman.blogspot.com/

HOW TO PUBLISH MY OWN PROFESSIOINAL-LOOKING BOOK FOR FREE

HOW TO PUBLISH MY OWN PROFESSIOINAL-LOOKING BOOK FOR FREE

Publishing Made EZ by Jon Roetman

Review by Lorilyn Roberts

Publishing Made EZ is an excellent resource for anyone who wants to publish his book without spending hundreds or even thousands. All that is required is a "wee" bit of patience and a "wee" bit of Microsoft Word knowledge. If you have written a book, you have far more than a "wee" bit of what you need to use this book and do it yourself. Publishing Made EZ makes the whole process seamless and even fun.

I was very impressed with the step-by-step instructions and photographs that were easy to follow. The writing style was straightforward without the usual technical jargon. I was so pleasantly surprised, in fact, after reading Publishing Made EZ that I am going to use Create Space for my new YA fantasy book. I had planned on using the POD publisher that had published my two previous books, but with this great resource, I can publish Seventh Dimension – The Door far more quickly and save thousands. The only real cost is for an ISBN number, which is minimal.

The number one reason why authors pay someone else to do publishing and marketing for them is because they don’t know how or don't have time. With Publishing Made EZ, YOU CAN DO IT YOURSELF. I lead a large network of authors and am glad to know about this book.

No matter which publishing company you use, just the information to put your book in ready-to-publish format is awesome. As usual, anything is easy once someone shows you. I am not technically inclined and tend to become easily frustrated. This book made EVERYTHING SURPRISINGLY SEAMLESS! I highly recommend Publishing Made EZ.

Blog Interview of James Scott Bell by Lorilyn Roberts

Recently I attended the Christian Writers Guild Novel Writing Boot Camp. The two-day, intense, hands-on training from three of the most successful fiction writers and mentors in the business—James Scott Bell, Jerry B. Jenkins, and Dennis E. Hensley—was a great opportunity to hone my writing skills.

During lunch on the first day, Mr. Bell mentioned a new book he was finishing about a topic of great interest to all authors—the evolving world of e-publishing. When Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books was published in e-book on Amazon, I downloaded my Kindle copy. I was excited about what he wrote concerning the future of writing and publishing.

I emailed Mr. Bell and asked if he would be willing to answer some follow-up questions about his book in a blog interview—enjoy reading his candid remarks below!

LORILYN ROBERTS:  You made the statement in your book Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books, “And, you are going to face those who want to criticize you as having ‘taken the easy route’ without submitting your work to traditional publishers and agents for their concurrence that you have what it takes.”

I have found that many who are traditionally published are very judgmental and condemning of those who POD or self-publish, even to the point of not reviewing books by indy authors, not recognizing them as “real” authors, casting dispersions on their books sight unseen, and not promoting their books on blogs and websites. 

My philosophy has always been, “Does God really care how books are published?” We have a world full of souls that are literally going to hell if they don’t hear the truth of God’s Word. We have the opportunity to publish and spread a Christian worldview in a way never seen in history. God’s prophets wrote the Bible by hand on parchment and clay tablets and walls and papyrus. My question to you is, how can we change the consciousness of publishing, particularly in the Christian community, and embrace the idea of “one in the spirit” when it comes to marketing and publishing books?

JAMES SCOTT BELL:  I think it’s going to change on its own. The die is cast. We are in a new era and books will come in different forms, from the traditional side and the self-publishing side. Eventually, there will be no room for judging, except on the merits of a work. Which is how it should be.

LORILYN ROBERTS:  You made the statement in your book Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books, “And you are free to write about any subject that interests you, that you think you can sell.” In the John 3:16 Marketing Network, we have lay authors writing on Biblical topics that are selling very well in ebooks. I used to think I would love to tackle some deeper subjects in the Bible, but I am not a pastor nor do I have a seminary degree or a scholarly platform. But it seems that ebooks allow anyone to write on anything that interests them and make money? Why do you think that is?

JAMES SCOTT BELL:  Well, to “make money” requires providing a product that has value. This is the way markets work. With self-publishing, that can be put to the test. For writers, it means putting out the best quality book possible (Law #2 in my book). And then repeating that, over and over.

A writer certainly ought to write what interests him, that’s where the passion is. But you should also expand your interests! Writing can be just as much about growth as it is making lettuce.

LORILYN ROBERTS:  I have found in the John 3:16 Marketing Network that the single most challenging issue for writers is technology – how to set up and manage Twitter and Facebook, how to create a landing page for book launches, how to resize jpegs and format files into ebooks, just to name a few. Writers quickly get discouraged, daunted by the amount of time it takes to learn it all, not counting the actual process once you master the basics. Do you have any practical ideas on how to tackle the seemingly endless changing landscape of I.T. and balancing that with the creative side of writing?

JAMES SCOTT BELL:  The nice thing is that these functions can be farmed out at a reasonable price. Simply pay for those things you are not comfortable doing. Especially when it comes to editing, cover design and formatting. You can find an almost unlimited number of freelancers in each area. Get recommendations, check portfolios and client comments. Do a little homework.

LORILYN ROBERTS:  A follow up question to the previous one is this: I find it difficult to switch back and forth from marketing to writing. Once I am in one mode, I tend to get stuck there emotionally and mentally. Do you have anything you do to help you switch gears and maintain that sense of balance on a daily basis?

JAMES SCOTT BELL:  I put both my marketing and my writing on “automatic.” For my writing, I have a quota of words to complete each week. I break that down into days, and then I schedule my time. As for marketing, I make plans and then work the plan. This, again, can be scheduled.

Dedicate part of your week to studying marketing. Even if it’s just one hour. Read books and blogs and take notes. Eventually, you can put together a plan. I go into more detail about strategy in my book.

LORILYN ROBERTS:  You write both fiction and nonfiction. Do you have any thoughts on which sells better—if you are capable and enjoy writing both, which would you recommend a new author write to “break into the e-market”?

JAMES SCOTT BELL:  There is no rule here. Fiction and non-fiction can both sell, if done with excellence. Regarding non-fiction, I always start by recommending William Zinsser’s classic, On Writing Well. Study the heck out of that book before you write anything.

For fiction, I spend a lot of time teaching writers, including 2 day seminars. I have two more scheduled for this year.

LORILYN ROBERTS:  I took a peek at your ebook on Amazon, The Year of Eating Dangerously (Mallory Caine, Zombie at law) that you publish under the name K. Bennett. I couldn’t find a link to your name James Scott Bell anywhere. Why did you use a pen name for this series? It seems contradictory to use a pen name when you are trying to build a reputation and following as a writer. Would you recommend less well-known authors use a pen name for divergent content?

JAMES SCOTT BELL:  My agent and I decided to use a pen name simply to distinguish the content. In the books themselves the author bio states that K. Bennett is a pseudonym for James Scott Bell. This was for traditional, print-world purposes. I’m not sure a pen name is necessary in the digital world. You don’t have to worry about bookstore buyers and self space. But I like having the K. Bennett brand for paranormal. I will probably do other stories in that genre, and use this name for them.

LORILYN ROBERTS:  Under the heading “What About Paid Positioning,” I appreciate your comment: “Don’t go into debt.” One of the reasons I started the John 3:16 Marketing Network was I believed with the combined knowledge of many authors, we would be better informed and protected from expensive marketing techniques that produce few sales. Do you have any thoughts on how much an author should set aside to promote a newly published book?

JAMES SCOTT BELL:  Just use discretionary funds and be wise about it. In that section of my book I talk about what seems to work best, and most of the time it’s not something that you pay for. That’s the good news. The challenge is to write great books and gain attention. It can be done, but it takes time.

LORILYN ROBERTS: To be quite honest, you are on the cutting edge of thought in your book Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books. Given what you have written, what would you tell a new writer to do—go the traditional route or indy and why?

JAMES SCOTT BELL:  It’s no longer either/or. I was just at ThrillerFest in New York, where I had the honor of being the first writer to have a self-published story up for the ITW award. There will be more of this.

And while I was there I met an author who has just signed a multiple book contract with a traditional house, after having his self-published novel come to the attention of an editor there.

The world is now the writer’s oyster. Follow the 5 Laws. The last one being to repeat the strategy I lay out, over and over, for the rest of your life. Why not? We’re writers. It’s what we’ll do until we drop. 

 

JAMES SCOTT BELL is a bestselling and award winning suspense writer. He was the fiction columnist for Writer's Digest magazine and has written four popular books for the Writers Digest line: Plot & Structure, Revision & Self-Editing, The Art of War for Writers and Conflict & Suspense. Jim taught writing at Pepperdine University and numerous writers conferences in the United States, Canada and London. He attended the University of California, Santa Barbara where he studied writing with Raymond Carver. He lives and writes in L.A. He blogs weekly at Kill Zone -- www.killzoneauthors.blogspot.com

BE SURE AND GET YOUR KINDLE OR NOOK COPY OF  Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books. If I could recommend only one book on this topic, this is it.

Get Nook Version Here

Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books

Review by Lorilyn Roberts

The New Paradigm in Book Publishing and Marketing
James Scott Bell Tells All

Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books, by James Scott Bell, will be a game-changer in marketing and publishing. Finally a well-respected author has come out and validated what many who don't want to traditionally publish have hoped would be possible--self-published authors can make a consistent income if they approach writing and publishing with a business mindset.

I hope Self-Publishing Attack! will enlighten those who are resistant to the changing marketing environment. If we take Mr. Bell's approach and embrace the positive benefits self-publishing offers, we can insist on high standards rather than judging those who choose it. As James Scott Bell is quick to point out, by raising the bar, approaching writing and publishing as a business, along with perseverance, dedication, a little bit of luck, and a well-executed marketing plan, any author with a modicum of talent can be successful.

James Scott Bell is a true hero, in my opinion. He encourages the little guy just starting out to jump in with the big fish and swim. He empowers writers to keep learning the art of writing with specific advice, and now he has shared his business strategy.

Following his five unbreakable laws, authors are given a roadmap to new territories in publishing and marketing. Self-Publishing Attack! is the best book on this topic I have read. Don't pass up this jewel that delivers up-to-date information on how you can succeed at self-publishing and make a nice income in the process.

If you are interested in learning more about joining the John 3:16 Marketing Network, please check out this link:  http://john316mn.blogspot.com/p/welcome-to-john-316-marketing-network.html