Recently, Terri Main and I had a lively conversation via a marketing group about KDP Select. We have very different opinions on its current effectiveness, and I asked if I could post her email to me on this blog so she could share her thoughts and experience. I think, as she says, you need to figure out what works for you and go with it. Knowledge is always key when it comes to marketing.
I (Lorilyn Roberts) have taken all my books out of KDP Select and can't imagine using it again. Its effectiveness for me has been so minuscule the last couple of years that I prefer not to bother with it and instead have opted for greater exposure on other sites, including Smashwords, bookstores, audiobooks, and website marketing. Terri's points are valid, though, for KDP Select, and because it's something all authors should try at least once, I wanted to share what she shared with me.