Thursday, September 29, 2011
"It is my goal to make this a very large store where the authors and publishers of kingdom-building books can sell their books," says Cheryl, who also publishes the New Christian Books Online Magazine.
New Christian Books gives authors a unique opportunity to both publicize and sell their books on one site. Authors register for free and can submit pre- and post-release book announcements, plus excerpts. Books can be sold directly in the New Christian Books Online Store and through links to online booksellers Amazon and Smashwords.com. Authors can keep their names in front of readers by taking advantage of all three posting opportunities, commenting on other posts, and selling their book in the store.
The magazine was launched last March to accommodate reciprocal blogging agreements with fellow John 3:16 Author Marketing Network members. "My original blog started in 2007 was strictly focused on Bible-based living tips to support my devotions book, Fast Track to Victory, A Christian Guidebook," explains Cheryl. "The new magazine includes the Bible blog but also allows me to host blog tours, write about the exploding ebook industry, and share author marketing news."
Posts and products must be approved prior to becoming live. The site is run as a service to the Christian reading and writing communities and will generate revenues through book sales, advertising and potential optional services.
"It is my goal to provide a place where authors with a God-given message can get help publicizing and selling their book, for free," Cheryl explains. "I'm not a fan of book launches, so this is how I have chosen to offer help to fellow authors."
Here are some important things you should know if you want to sell your books in the New Christian Books Online Store:
* You can sell both print and digital books. YOU will be shipping the print books, so you must be available and able to ship when an order is placed. This avoids duplicating shipping charges and handling fees, keeps customer costs down and maximizes the amount you can collect from every sale. Digital books will be available for instant, secure downloading once payment has been made.
* You receive 65 percent of the sales revenue on your book, unless you refer that customer to the store. If you so you will receive an additional 15 percent, or a total of 80 percent.
* You must have the rights to enter into sales agreements before submitting your book. If you have relinquished this right to your publisher, you may want to send them to New Christian Books to submit the book for you. Or perhaps they will consider giving you rights to handle this store agreement since you are a network member.
* The store is set up in self-serve format, but there are instructions available after you register and log in. It uses Wordpress, so posting and product submission follows the basic blogging format.
* Sales are generated through an affiliate program, basically an online sales force who uses New Christian Book-provided sales banners and links to advertise the store through their websites and other means. You need to sign up for the affiliate program to collect your royalties and that means you will have access to the sales tools. You are not required to sell, but it would be great if you did.
"It is my belief that if everyone did just a little bit, posted a couple of banners, we would be able to create a substantial interest in this store," Cheryl says. "This should provide a new sales venue for Christian authors currently shut out of other stores because of unattractive consignment and return agreements, upfront costs, and monthly fees."
Wednesday, September 28, 2011
Tuesday, September 20, 2011
Wednesday, September 14, 2011
Originally my marketing plan consisted of a little bit of this and a little bit of that, hoping something might work. I was so afraid that if I didn’t try everything, the one thing I didn’t do would be the difference maker. Why I took this approach, I don’t know, except to acknowledge that marketing is far more overwhelming and complicated than writing a book.
Oftentimes we are bombarded with a zillion suggestions from well-meaning marketing folks, and being the newbie that I was, I tried most of them. What I found, however, is that many of those highly touted things didn’t work (and don’t work for most new or low-profile authors). Do you really need a publicist, for instance? What about all those press releases that cost a lot of money? And drawing up a marketing plan? What would that consist of, anyway? Sell More Books! will help.
Once I began reading Sell More Books! I realized what I needed were not new methods or ideas but a strategy to help me evaluate what I had already done. And Sell More Books! did not disappoint. I never thought about incorporating what had worked into a marketing plan that would fit my needs and budget into the future. I think it’s just human nature, like a cow, to think the grass on the other side of the fence is greener. Whatever we haven’t done is what we think we need to do because somebody somewhere says so—and we think they know more than we do.
Sell More Books! made me realize I was not alone, but by following some common sense, inexpensive suggestions, I could resurrect my lagging sales and achieve better results. Simply put, I needed to look at those things that had worked and continue to pursue them. And lastly, but also very important, I was challenged not to sit on those ideas but to put them to good use. When you become discouraged, oftentimes the hardest part is just getting started again. And because Sell More Books! helped me to see the mistakes I had made, I felt I could trust Steve Miller on other aspects of marketing I wasn’t as sure about.
Not everybody sells tons of books from TV and radio appearances—really? I thought I was the only one. What worked for me, I found myself asking? What about all of those wonderful book reviews I have posted on Amazon and other websites? Why not get some more? After all, you can’t have too many.
These are just two ways to market out of dozens outlined in Sell More Books. The suggestions run the gamut for every type of book in print and every type of person. Yes, we are all different. Go with what works for you and throw out the rest. Don’t feel like your book is a failure if something worked for someone else but doesn’t work for you.
In addition, Steve Miller shares many stories from authors he has talked to first-hand regarding marketing—and has concluded, as I did, that many things are a waste of money. I wish I had read Sell More Books two years ago. I could have made better choices in marketing Children of Dreams, saving myself a lot of time, money, and discouragement.
Sell More Books is the best marketing book I have read. Buy yours today and don’t repeat the mistakes others have made. You will be encouraged to keep on keeping on in the difficult world of marketing.
Saturday, September 10, 2011
Thursday, September 1, 2011
"We cheered, we were amazed when my book Simply Salsa reached #1 in the Spirituality category on Amazon.com. But the journey wasn't simple. We had to be on our knees, asking for prayer, direction as we sought the knowledge of those who had walked on that path before. That's when Scott Shafer came along. His expertise, his knowledge, amazing support, his detailed crafting of the landing page, his coaching and patience in addition to his prayers were tools that God used to bring such stunning success. Scott's genuine commitment to help is a gem for any author. Because he took care of the details, I was able to concentrate on other aspects of the launch. He was a valuable partner in the project, which merits the highest recommendations. More questions: Contact me: firstname.lastname@example.org"